Modern marketers understand that the more they know about leads, the better able they are to take appropriate actions to engage them, thus closing more revenue, faster. In the first topic, Lead Scoring, marketers are introduced to the user-friendly lead scoring feature of Oracle Eloqua that allows them to define and implement automated lead scoring. In the second topic, Advanced Editing and Form Processing, marketers are introduced to Oracle Eloqua features that are used to streamline marketing initiatives. Participants examine how they can implement branding and SEO guidelines, track lead score, define form processing, and streamline sales notifications.
The focus of this 1-day Oracle Eloqua: Prioritize and Process course is to help customers align marketing and sales processes to maximize rates and revenue. The two key topics covered in this course are:
- Lead Scoring
- Advanced Editing and Form Processing
Who Should Take this Course?
This course is designed for any student interested in learning the skills needed to perform advanced marketing processes with Oracle Eloqua. To ensure full comprehension of the concepts covered in the course, all key tasks discussed in this course are supported with detailed demonstrations and hands-on exercises. No custom coding experience is required to attend this session. All code will be provided during class and can be used later in your own environment. For timing purposes, only specific use cases are covered.
This course is a requirement to complete the B2B Luminary accreditation. Prior to enrolling in this course, you should have completed the B2B: Fundamentals, B2B: Engage & Enrich, B2B: Profile & Target, and B2B: Relevance & Retention courses. To learn more about the education presented in the Oracle Eloqua: Prioritize & Process course, download the attached course Abstract.
This course may be completed OnDemand or via a 1-day Live Virtual Class (LVC), dependent on subscription access.
Learn More from Oracle University
This Course is included with the Oracle Marketing Cloud Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle Marketing Cloud Learning Subscriptions and other Oracle University training options, talk to your account manager, email our sales team, or request access and more information.