While running campaigns, marketers collect and store purchase history, warranty expiration information, or opportunity data for nurturing. However, all this information, though important, is not critical to know the customer and should not be stored using precious (and limited) Contact and Account fields. In topic one, Integrating Custom Objects with Campaign Canvas, marketers configure Forms, Programs, and Campaigns to update Custom Object Records with information related to Contacts or Accounts. In topic two, Effective Marketing with Custom Objects, marketers implement the workflow to store additional data and use that data for personalization. This topic also looks at how to push this custom data to your CRM.
The focus of this 1-day Oracle Eloqua: Convert with Custom Objects course is to help customers use Custom Data Objects to store and use unique data that is relevant to an account or contact but is not necessarily static information about the account or contact themselves. The two key topics covered in this course are:
- Integrating Custom Objects with Campaign Canvas
- Effective Marketing with Custom Objects
Who Should Take this Course?
This course is designed for any student interested in learning the skills needed to perform advanced marketing processes with Oracle Eloqua. To ensure full comprehension of the concepts covered in the course, all key tasks discussed in this course are supported with detailed demonstrations and hands-on exercises.
This course is a requirement to complete the B2B Luminary accreditation. Prior to enrolling in this course, you should have completed the B2B: Fundamentals, B2B: Prioritize & Process, B2B: Engage & Enrich, B2B: Profile & Target, and B2B: Relevance & Retention courses. To learn more about the education presented in the B2B: Convert with Custom Objects course, download the attached course Abstract.
This course may be completed OnDemand or via a 1-day Live Virtual Class (LVC), dependent on subscription access.
Learn More from Oracle University
This Course is included with the Oracle Marketing Cloud Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle Marketing Cloud Learning Subscriptions and other Oracle University training options, talk to your account manager, email our sales team, or request access and more information.