The Oracle Marketing Cloud offers a marketplace of Apps that easily integrate with the OMC products and enhance the functionality of each solution. The Apps available for Oracle Eloqua (B2B) specifically are referred to as Oracle Eloqua Apps and provide a wide variety of functions, ranging from registering contacts for events with third party providers, to social sign on with the most popular social media sites, to data cleansing. In the first topic, App Cloud, marketers are introduced to the Oracle Marketing Cloud. In this topic, marketers also install and configure some of the most popular social engagement applications.
Other than the Oracle Eloqua Apps that can be downloaded and configured from the Oracle Marketing Cloud, there are features and functionalities built within Oracle Eloqua that can be used to create highly targeted segments and personalized assets for running campaigns. In topic two, Personalizing Campaigns, marketers examine how to build field merges, signatures, and dynamic content, and incorporate these elements into their content for creating engaging and effective customer experiences.
The focus of this 1-day Oracle Eloqua: Engage & Enrich course is to help customers plan and design engaging campaigns by enriching Contact Records using popular social media apps and inbuilt Eloqua features. The two key topics covered under this course are:
- App Cloud
- Personalizing Campaigns
Who Should Take this Course?
This course is designed for any student interested in learning the skills needed to perform advanced marketing processes with Oracle Eloqua. To ensure full comprehension of the concepts covered in the course, all key tasks discussed in this course are supported with detailed demonstrations and hands-on exercises.
This course is a requirement to complete the B2B Luminary accreditation. Prior to enrolling in this course, you should have completed the B2B: Fundamentals course series. To learn more about the education presented in the Oracle Eloqua: Engage & Enrich course, download the attached course Abstract.
This course may be completed OnDemand or via a 1-day Live Virtual Class (LVC), dependent on subscription access.
Learn More from Oracle University
This Course is included with the Oracle Marketing Cloud Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle Marketing Cloud Learning Subscriptions and other Oracle University training options, talk to your account manager, email our Sales team, or request access and more information.