Big Data is a game changer for Modern Marketers in our digital world. While accessing the data is wonderful, being able to build and execute a marketing strategy around this big data is even more important. This 3.5 hour OnDemand course will deepen your understanding of the utilization of big data analysis by giving you the tools you need to build Key Performance Indicators and reviewing best practices around Campaign, Engagement, and Acquisition analysis to help get your marketing game to the next level.
By the end of this course, you will be able to:
- Understand the four Rs of Marketing
- Build Key Performance Indicators (KPIs)
- Understand online analysis
- Utilize acquisition analysis best practices
- Incorporate Campaign, Engagement, and Analysis best practices
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