Oracle DMP: Use Cases - Display Retargeting

Version 11

    Have you ever come across an online ad that keeps following you on the Internet? If yes, then you have already experienced Display Retargeting.


    Display Retargeting enables marketers to target prospects with customized ads based on their online and offline behavior. This 45-minute, OnDemand course explains how Display Retargeting works, discusses some of the Display Retargeting use cases, and describes how the Oracle DMP enables marketers to use this marketing technique effectively.


    How the Oracle DMP facilitates Display Retargeting




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