The following enhancement has been made to Oracle Infinity Analytics:
- Funnel Analysis is now significantly enhanced to allow greater flexibility in how you define the steps of your funnel. Previously, the configuration of a funnel and its steps was based on the Scenario Name parameter (data.WT.si_n) and then Infinity would auto-detect the steps based on the Scenario Step Number (data.WT.si_x) and Scenario Step Name (data.WT.si_p) parameters. Now, you are able to define the steps of your funnel using any collected parameter and value of your choosing. For example, you may want to use the Transaction Event parameter (data.wt.tx_e) with a value of "a" to define a step in which a customer adds a product to the shopping basket, or you may want to use the Page Title parameter (data.WT.ti) with a value of "Thank you" to indicate when a customer lands on the "Thank you" page of a purchase funnel.
Funnels can also be saved privately for your own personal analysis, or save them publicly when you want to share with other users.
Additionally, all funnels that were configured using the previous format will be automatically converted to the new format. For these converted funnels, a segment has been created to filter the data in your funnel based on the Scenario Name parameter you previously used to define the funnel. The steps in these converted funnels use the Scenario Step Number and Scenario Step Name parameters you previously used. You can edit the steps of these funnels and select any combination of parameters, as needed.
To learn more, click and review Infinity's product help topic for Funnel Analysis.