Email Campaigns Manager - Hampshire, UK

Version 1

    Basingstoke Hampshire UK     Role: Permanent

     

    To read the full role description and to apply click here.

     

    MAIN RESPONSIBILITIES

    • Build and maintain marketing automation campaigns that nurture prospects through email and form template creation, landing page development, list segmentation, scoring.
    • Support regional stakeholders to identify key requirements and ensure digital marketing communications activities support the delivery of business objectives.
    • Provide insight and best practice guidance to regional stakeholders to optimise campaign performance and support the long-term adoption and integration of campaigns into business processes.
    • Ongoing identification of campaign improvements and continually improve outcomes through test/learn.
    • Developing new creative concepts and copy that will engage and acquire new leads.
    • Develop reporting and dashboards to communicate campaign and marketing effectiveness.
    • Ensure compliance with company guidelines for style, imagery and content.

     

    REQUIRED EXPERIENCE AND QUALIFICATIONS

    Experience Level:

    • End to end campaign management experience, including measuring results and reporting
    • Experience of image manipulation using Adobe Photoshop

    Qualifications: 

    • Highly proficient in Oracle Marketing Cloud (Eloqua) Marketing Automation tool – ideally Eloqua Master certified.

     

    REQUIRED SKILLS AND COMPETENCIES

    • Strong knowledge of marketing campaigns and delivering projects
    • Strong self-starter, autonomous
    • Meticulous attention to detail
    • Excellent organisational, communication and interpersonal skills
    • Ability to work under pressure and deliver results
    • Collaborative and proactive work ethic