Modern Marketing is constantly evolving, which means we also have to evolve and adapt to be successful. There has been a major shift from focusing strictly on the business to focusing on the customer. This course is designed to walk you through the five tenets of Marketing, which are Technology, Targeting, Engagement, Conversion, and Analysis. Throughout this course, you'll discover the importance of each tenet and explore the best practices to help you achieve the best results.
Understanding the five tenets of modern marketing will be the key focus, regardless of the Oracle Marketing Cloud product(s) your organization has purchased. A firm foundation of concepts and best practices will ensure your team has the knowledge to feel empowered using data captured by the latest marketing technology platform. To view upcoming class sessions for all Eloqua courses, click here.
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This Course is included with the Oracle CX Marketing Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle CX Marketing Learning Subscriptions and other Oracle University training options. If you have questions, talk to your account manager, email the education team, or submit a service request.