This OnDemand training gets into the various implementation aspects of ABM. It also showcases the factors required to implement ABM with Eloqua. The training details how to set role assignments, account goals, account foundation, account-based models, ABM success requirements, and more. It is recommended to complete the Oracle Eloqua: Account-Based Marketing Basics course before taking this course.
The course will cover the following as per Release 19A of the Eloqua platform.
- Implementing ABM
- Implementing ABM with Eloqua
This course further guides you on the steps to take after implementing ABM to ensure you see an uplift in revenue generation. After going through this training, you will have a knowledge base to start implementing your ABM campaign for future success.
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This Course is included with the Oracle CX Marketing Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle CX Marketing Learning Subscriptions and other Oracle University training options. If you have questions, talk to your account manager, email the education team, or submit a service request.