Creating great customer experience remains a challenge for all modern marketers. Listening to the customer's feedback, analyzing it, and acting on the insights is what seems to work best to identify customer needs and trends. The Listen and Analyze area of the Oracle Social Cloud enables marketers to listen to the customer feedback and analyze it across various social channels.
This 35 minutes OnDemand course provides an overview of the Listen & Analyze area of the Oracle Social Cloud and explores how to create topics and topic actions in the Listen & Analyze tab. It also covers a few different ways marketers can leverage Listen & Analyze to meet their business and social needs.
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