The following enhancement has been made for Oracle Infinity Data Processing:
- Infinity's visitor identification logic has been optimized for better performance and sets the stage for more robust visitor identification capabilities in the near future. This enhancement increases precedence on the WT.dcsvid visitor identification parameter and other device identifiers, and reduces precedence on first party cookies.
Oracle Infinity Analytics calculations, such as the "Users" measure and the identification of "New versus Returning Users", will benefit from improved performance with this change.
Future enhancements of Infinity's visitor identification will support inclusion of Oracle Marketing Cloud identifiers to enable a comprehensive view of visitor activity across the various touch points orchestrated through Oracle Marketing Cloud solutions.