Oracle CX Marketing Product Webinar Calendar

Version 33

    Follow this page to get updates on our upcoming live and on-demand webinars.


    To view our previously recorded content, go here.



    On-Demand Webinars

    EloquaHabits of Eloqua Legends

    Presenter: Tracy Traeger, Product Management Oracle Eloqua
    Just starting out? Ready to push the envelope? Wondering what Eloqua legends eat for breakfast? This session will give you and your team insight into the daily habits of Eloqua Legends. Armed with best practices, and actionable guidance you can start right away back at the office, you'll be set to meet and exceed your goals in 2020 and beyond.




    Finding Asset Nirvana: Accelerate your Creation and Management in Oracle Eloqua

    Presenters: Wren Ludlow, Product Management Oracle Eloqua and Scott Lang, Product Management Eloqua

    For marketers, efficiently creating and managing emails, landing pages, and forms is a universal challenge. Come get a front-row seat into practical best practices for creating and managing assets in Eloqua, including a sneak-peak into exciting upcoming innovations. Join us to learn more!


    MaxymiserWhy, When, and How to Leverage Server-Side TestingIn this session, learn why, when and how to leverage a server-side testing approach. We will show you a demo of how to build both client-side versus server-side tests, and even dive into other server-side applications like testing chat-bots and VR shopping experiences.



    EloquaBe Email Fit: Maximizing Eloqua's Email Design EditorWant to think mobile first? Want to accelerate email production? Want to manage brand compliance? Getting the most out of the design editors can be a game changer. Come learn useful tips, tricks, and best practices for email production right within Eloqua. This session will cover exciting innovations and how they can help your team. Bring your questions and hear directly from an Eloqua product manager. Whether you’re new to the design editor or already using it every day, you’ll walk away with some actionable takeaways and new ideas for maximizing email creation.


    MaxymiserWhy, When, and How to Leverage Server-Side TestingIn this session, we dive into the why, when and how to leverage a server-side testing approach. We will show you a demo of how to build both client-side versus server-side tests, and even dive into other server-side applications like testing chat-bots and VR shopping experiences.


    EloquaSalesforce Migration from Native to App

    Are you planning the migration from the Salesforce Native Integration to the SFDC App?Have you already migrated and still have related questions? Join us for this webinar, where we will run through a re-cap of the Eloqua Salesforce Native Integration sunset announcement and provide recommendations around the migration process planning and execution. We will also give an insight into what SFDC App enhancements are coming in the 20C release in August, and of course save some time to ensure we answer your questions too including: "can I use both integration methods during the transition as well?" (sneak peek: the answer is YES!)


    EloquaCross-Channel Personalization for B2B MarketersLooking for ways to optimize your B2B marketing program? Come join us as we dive into key strategies for taking your program to the next level by delivering truly connected experiences--from landing page personalization, getting the most out of 3rd party data, to the power of content recommendations. Join us to learn more!


    CX MarketingBest Practices: An Email Marketing Reopening Strategy

    Adapting to Changed Consumers as They Emerge from Lock downs

    While the stay-at-home orders on the front end of this crisis were a sudden and largely national experience, the reopening will be a gradual experience at the local and regional level. That presents challenges as well as opportunities for email marketers.During this webinar, Oracle CX Marketing Consulting’s Head of Research, Chad S. White, will discuss key issues for brands to consider as they reopen, including...• What to include in reopening messaging and continued communications

    • How email marketing behaviors have been affected by stay-at-home orders

    • Changes in consumer preferences during the pandemic

    • Tools and tactics to use to best serve subscribers during this time

    Join us as we discuss these issues and more to help you reopen successfully and maximize the effectiveness of your email marketing in the months ahead.


    CX ContentDigital Experience Platform and Content Strategies for a Digital Only World

    In this session, you'll learn:


    -Digital transformation in a changed world

    -Leap frog maturity phases to a collaborative operating model

    -Why content collaboration is key during crisis

    -Content collaboration for the new omnichannel world


    DMPNavigate Marketing in a Cookie-Constrained Future

    Conversations around a cookie-constrained world are happening with more frequency and urgency among marketers, publishers and agencies. We continue to inform and empower you to navigate this conversation, particularly as it pertains to 3rd party and 1st party data.

    Join Adam Dhanens, Product Management, End User Platforms to learn more about:

    • The rise of hyper-personalized customer experience
    • Counter trends of privacy, regulation, and walled platforms
    • The industry's proposed solutions for cookie-less future
    • 1P Identity — Private ID, Private ID Graph
    • Context and engagement solutions


    MaxymiserMaximize Online Revenue with Oracle Personalization

    Timely Effective Marketing for Personalization Leading to Actionable Targeted Ecommerce

    In this session you will learn:

    1. The State of Retail in these challenging economic times
    2. Oracle’s Personalization Value Proposition
    3. Pandemic and Crisis Messaging
    4. Real-world Use Cases
    5. Live Product Demo
    6. Tying it all together with Services
    7. Q&A and Next Steps


    EloquaAnchor Your Analytics - Data Design for Maximum EffectLeverage your Eloqua instance configurations for maximum Insight Reporting effects. We’ll provide tips and tricks on how to best setup Eloqua that you can implement today. We’ll answer questions like what data visualizations are possible? How can I use Insight to monitor marketing performance or diagnose deliverability issues? What are the best practices when it comes to setting up Insight for my users? We’ll share lessons learned and best-in-class examples. Whether you’re just getting started or an Eloqua master, there will be takeaways for everyone!


    EloquaThe Secret Life of Eloqua - Maximizing your Eloqua ROILooking for ways to maximize your Eloqua ROI? Curious about other ways you can harness the power of Eloqua? Join us to learn about Eloqua's Secret Life. Expanding beyond lead generation, we'll spend time exploring alternative uses for Eloqua from retention, recruitment and beyond. You'll walk away with new and innovative ways to maximize your Eloqua ROI, improve retention and engagement, and increase Eloqua adoption across your organization.


    CX Marketing SuiteHow Oracle Reimagined Marketing to Deliver an "Always On" Customer ExperienceIn this Oracle@Oracle webinar, learn how Oracle’s internal marketing transformed to focus on the empowered customer by leveraging its own CX MarTech suite to ensure that the right messages are delivered to the right persona, via the right channel, at the right time across the complete customer lifecycle.Recording
    CrowdTwistLoyalty in 2020: An Introduction to CrowdTwistIn 2019 Oracle acquired engagement and loyalty platform CrowdTwist. In this session, we'll introduce you to the CrowdTwist platform, its features and functionality, and offer insights into the how CrowdTwist can enhance and amplify the work of your existing Oracle stack.Recording
    EloquaSpring Cleaning Your Eloqua HouseIs your Eloqua database giving you heartburn? Are you concerned about outdated, incomplete, or untrusted data? Whether you’re dealing with a little dust or a lot of garbage, join us for actionable tactics you can implement to keep your Eloqua house (of data) clean and tidy. Remember a clean house =  better personalization, higher conversions, and better optimized marketing.Recording
    Eloqua, InfinityUsing Oracle Eloqua and Oracle Infinity for Real-Time Marketing OrchestrationIn today’s digital world, marketers have an opportunity to respond more quickly to customer signals than ever before, whether trying to change the customer experience while they are still engaged on your site or app, or through timely, targeted re-marketing campaigns. Oracle Infinity leverages a unified behavioral data pipeline to deliver relevant data and triggers to marketing orchestration systems, including Oracle Eloqua and Oracle Infinity. In this session, learn how Eloqua and Infinity can leverage data in motion to turbo-charge your personalization campaigns. Recording
    Responsys, CX AudienceFive Segmentation Secrets Unlocked in Responsys with CX AudienceJoin us to see how CX Audience can augment your segmentation strategy within Responsys by providing you with new tools to hyper-personalize your campaigns. In this session, you will learn about our waterfalling, data enrichment, and machine learning capabilities, as well as some of our advanced analytics available to help you make real-time decisions.Recording
    ResponsysStrategies and Tactics to Optimize Programs with Oracle ResponsysCX leaders deliver next-level experiences by creating individualized marketing campaigns at scale. Oracle has invested heavily in recent years to make campaign orchestration more accessible for non-technical marketers. Updates such as Send Time Optimization and Program Summary View improve customer engagement and eliminate opportunities for error while simplifying your workflow. Join us for this session to learn how to get the most out of your Program orchestrations.Recording