Marketers spend a lot of time and effort in creating Campaigns to generate leads and increase company revenue. However, our efforts do not always yield the expected results. Measuring the effectiveness of Campaigns and knowing the sources of the best and worst leads can help to better plan Campaigns and set realistic goals. Closed-Loop Reporting allows Marketers to do just that. This approach helps measure and report on the effectiveness of Campaigns by providing data such as:
- Cost per opportunity
- Campaigns that foster greater levels of engagement
- Return on Investment of Campaigns
- Source of potential revenue
- Amount of revenue attributed to a Campaign
The Oracle Eloqua: Closed-Loop Reporting Overview course is a 20-minute OnDemand video session that you can take at any time. The course provides a brief introduction to the Closed-Loop Reporting feature of Eloqua, how it works, and how it is driven by Campaigns. Also included is an overview of how to access and identify key Closed-Loop Reports in Eloqua.
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