Modern marketers often face three primary challenges when making data-based decisions:
- The volume of their data is too great, making it cumbersome to work with
- The data collection is fragmented across multiple sources, and
- The activation of said data is difficult when the data is not unified
The Oracle Data Management Platform (DMP) addresses these issues by seamlessly centralizing consumer data from multiple sources under one platform. This helps marketers target the right audience with the right message across platforms. Additionally, the Oracle Data Management Platform provides marketers direct access to the world’s largest third party data marketplace, the Oracle Audience Data Marketplace, and the tools necessary to activate that data with the Oracle Audience Analytics Suite. Learn more about the basics of the Oracle DMP in this 1 hour web based training.
This class is intended for modern marketers and data management platform users. To learn more about The Oracle Data Management Platform: an Introduction, download the attached course abstract.
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