Academy Course - The Oracle Data Management Platform: An Introduction (WBT)

Version 7

    Modern marketers often face three primary challenges when making data-based decisions:

    1. The volume of their data is too great, making it cumbersome to work with
    2. The data collection is fragmented across multiple sources, and
    3. The activation of said data is difficult when the data is not unified


    The Oracle Data Management Platform (DMP) addresses these issues by seamlessly centralizing consumer data from multiple sources under one platform. This helps marketers target the right audience with the right message across platforms. Additionally, the Oracle Data Management Platform provides marketers direct access to the world’s largest third party data marketplace, the Oracle Audience Data Marketplace, and the tools necessary to activate that data with the Oracle Audience Analytics Suite. Learn more about the basics of the Oracle DMP in this 1 hour web based training.


    This class is intended for modern marketers and data management platform users. To learn more about The Oracle Data Management Platform: an Introduction, download the attached course abstract.

    In order to enroll in and complete Academy courses, students must have access to the Academy learning portal. A training purchase can be made through the Academy Sales Team. Request more information here or contact the team for information at Education customers can log in to our learning environment to view course offerings and enroll for classes any time.


    Greg Russell


    Launch the Learning Portal