Data is the foundation of all sales and marketing activities. According to a report by Experian, 99% of organizations think that some form of data is essential for marketing success, with contact data topping the list. This data allows marketers to create compelling campaigns to target the right customer, at the right time, with the right message.
But, what happens if the quality of this data is poor due to missing, incorrect, or inconsistent data? For most organizations, poor data quality translates to lost productivity, lost opportunity, and ultimately, lost revenue. Marketers can attest that poor data quality adversely impacts:
- Email deliverability
- Lead conversion rates
- Corporate compliance initiatives
Therefore, managing data quality leads to improved Marketing and Sales conversion, which ultimately translates to increased revenue.
Oracle Eloqua understands that managing data quality is a constant challenge. Therefore, to ensure that you have the best and the latest tools to take this challenge head-on, Oracle Eloqua has introduced two new features: Program Canvas and Contact Washing Machine App.
To support your success in the use of the Eloqua platform, we are pleased to release an updated version of our popular course, Eloqua 10: Data Cleansing. This 3-hour-instructor-led training (ILT) helps you understand the importance of data quality and shares best practices for effective data management. The class also demonstrates how you can create a data cleansing program using the Program Canvas, Update Rules, Lookup Tables and the Contact Washing Machine App.
We would love to receive feedback and suggestions from you. Please leave your comments and suggestions below. To view upcoming class sessions for all Eloqua courses, click here.
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