Oracle DMP (BlueKai): The Audience Data Marketplace

Version 16

    The Audience Data Marketplace is the largest digital data marketplace in the world and one of the most valuable components of Oracle DMP. The Marketplace includes data on over 200 million users from more than 200 providers organized within more than 30,000 data categories. With so much data in so many categories, navigating the data taxonomy on one's own can seem overwhelming initially.




    This 10-minute OnDemand Course provides an overview of the data types, categories, and providers available in the Audience Data Marketplace, so that Oracle DMP users may be more efficient and maximize the value of third-party data purchases, data activation, and marketing with Oracle DMP.




    Learn More from Oracle University

    This Course is included with the Oracle CX Marketing Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle CX Marketing Learning Subscriptions and other Oracle University training options. If you have questions, talk to your account manager, email the education team, or submit a service request.