The BlueKai Audience Data Marketplace is the largest digital data marketplace in the world and one of the most valuable components of Oracle BlueKai. The Marketplace includes data on over 200 million users from more than 200 providers organized within more than 30,000 data categories. With so much data in so many categories, navigating the data taxonomy on one's own can seem overwhelming initially.
This 10-minute OnDemand Course provides an overview of the data types, categories, and providers available in the Audience Data Marketplace, so that BlueKai users may be more efficient and maximize the value of third-party data purchases, data activation, and marketing with Oracle BlueKai.
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