Oracle CX Marketing teaches modern marketing best practices and how to apply them in Oracle Responsys (B2C). Our training unlike the other trainings offered by outside consultant companies is up-to-date, as we have access to all new release features, even those in controlled availability. We have noticed that some companies which offer Responsys training actually just copied our materials, so why get it second hand? Also we staff training experts, where other firms don't actually understand how adults learn, so they don't train clients properly and then people aren't baselined properly to start a project. We have seen when a consulting firm thinks they can just offer Responsys training, but then the person delivering training is clearly not a trainer and the training has to stop midway because it is unsatisfactory. This is so painful and just not worth it. Use Oracle for your education needs, because we are here for you 24/7 for a year with an education subscription. The subscription gets you online trainings with instructors that were campaign specialists which you can enroll into as many times as you need a month, as well as a catalogue of OnDemand trainings in 60+ different topics. We also have industry topic training because it's about you as a digital marketer as a whole, as well as you get access to training on Eloqua, Infinity, Maxymiser, CXAudience and more. You are not a one time training event to us, you are on a journey as a digital marketer and we want to help you grow. Let us show you the training we have to offer before you decide, as we are confident in our training offering as we are working on it every single day.
Subscribers can access these courses 24/7 within their subscription. If you're not yet a subscriber, take a few moments to learn what comes with a Responsys CLS subscription and other Oracle University training options, talk to your account manager or email our sales team. Whether OnDemand or via a Live Virtual Class, learn your way, on your schedule.
This course series is for individuals that are not familiar with Responsys product or what features and courses are available with the Responsys Learning Subscription. If you are trying to get started with learning Responsys, please take the Essentials Series listed in the next section.
The Responsys Cloud and Learning Subscription Overview learning path includes:
- Oracle Responsys Overview
- Oracle Responsys Product Demonstration
- Getting Started with the Responsys Learning Subscription
A combination of best practices and hands-on product learning orients new users to the capabilities of Oracle Responsys. The Essential Series is the course requirement for the B2C Master accreditation. Interested in a B2C accreditation? Refer to the B2C Master requirements.
Please note that the training dates below are for your reference only - to enroll, please visit your Responsys Cloud Learning Subscription portal.
|B2C: Essentials Series||Training Date||Start Time and Time Zones|
March 17 - 19
9:00am PST / 12:00pm EST/ 5:00 pm GMT
The Oracle CX Audience Essentials series enables you to get started with the CX Audience product.
The series includes the following courses:
- CX: Audience: Fundamentals
- CX Audience: Data
- CX Audience: Audience Segmentation
- CX Audience: Audience Insight (coming soon)
Refine your marketing processes and deliver more effective campaigns. These courses are recommended for all marketers, no Oracle Responsys (B2C) product knowledge is required.
- MM: Writing a Great Blog Post
- MM: Email Deliverability
- MM: Building SMS Campaigns
- MM: A Modern Marketing Approach to B2C
- MM: Developing a Content Marketing Strategy
- MM: Leadership Metrics
- MM: IP Warming Basics
- MM: Blacklisting Basics
- MM: The AdTech Space
- MM: Content Targeting
- MM: Content Marketing
- MM: Big Data for Marketers
- MM: Designing Effective Emails
Build on your B2C: Essentials product knowledge with these in-depth courses that teach the advanced concepts and platform features of Oracle Responsys.
- B2C: Responsys Implementation Bootcamp
- B2C: Advanced Responsys Personalization Language (RPL)
- CX Marketing: App Development Framework
- B2C: Connect
- B2C: Executive Overview
- B2C: SMS Campaigns
- B2C: Advanced Program
- B2C: Interactive Dashboards Plus
- B2C: Content Collaboration
- B2C: Custom Collaboration Process Designer
- B2C: Working with Campaign Categories
- B2C: Working with Link Categories
- B2C: Enterprise Authorization
- B2C: Multivariate Testing
- B2C: View Email as a Webpage
- What is CX Unity?
You can access some Responsys courses from Oracle University’s Oracle Marketing Cloud’s learning subscription for FREE using an Oracle account. Details on how to access free Responsys training are given on the Access Free Responsys Training page. To view this page, you need to be a member of the Responsys Insiders Group.
If you are not a member of this group, visit the How to Access Free OMC training page for more details.