What is marketing without campaigns? As marketing becomes more digital, the importance of campaign management grows, especially for those who market across channels, utilize multiple vendors, and tweak campaign details to enhance performance. Campaign creation and management are two of the primary functions of Oracle BlueKai. Learn more about these functions in this 1-hour OnDemand Course.
Configuring a vendor is an important step in the campaign creation process. Oracle BlueKai has simplified the vendor creation process via the new Apps tab in the navigation bar. This course update demonstrates the updated process for configuring and managing vendors as app partners.
This class is intended for data management platform users who are already familiar with the BlueKai platform.
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