Oracle DMP (BlueKai): Audience Management

Version 19

    Understanding and managing audiences is crucial for the success of any marketing campaign. Oracle DMP's Audience Builder tool provides a holistic view of audiences and uses micro attributes to target the most appropriate audiences for a particular campaign.


    The Oracle DMP: Audience Management course:

    • Explains the need for Audience Management
    • Identifies key Audience Management tasks, such as: Creating, Editing, Sharing, and Deleting audiences
    • Utilizes the Audience Builder tool for creating and managing audiences


    In this 1-hour OnDemand Course, we describe Oracle DMP's Audience Builder tool and demonstrate how to create, view, edit, share, withdraw, and even delete audiences in the platform. This course explains when to perform a particular task and the precautions that need to be taken while performing these tasks. It also touches upon the various audience reports that provide insight into audience performance across different parameters.






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