Marketers today must manage leads through the entire buying process – and beyond – to help drive more revenue and a better lifecycle experience overall. An integral part of the communications stream managed by modern marketers is a solid lead nurturing strategy, however many marketers aren’t sure where to begin, or what different types of nurturing they might need.
The Modern Marketing: Lead Nurturing Campaigns course is a 30 minute OnDemand Course offered through Oracle University to help marketers understand the benefits and requirements of a variety of lead nurturing campaigns, and where they fit in the larger marketing strategy picture. In this course, you learn about advanced nurture path options, key data points for consideration, and the best way to structure your nurture efforts.
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