Personas in Oracle Content Marketing are created with detailed attributes of your target customers, helping you craft relevant content for them. Once your content is ready, it needs to reach the target customer segments the personas represent.
The Oracle Content Marketing: Dynamic Cloud Content App OnDemand Course explains how personas in Oracle Content Marketing can be paired with Oracle Eloqua segments, providing modern marketers easy access to your content repository. It dives into how marketers can not only select content pieces to go into emails and landing pages, but also how they can go a step further and personalize content.
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