Oracle Responsys: Multivariate Testing

Version 16

    This OnDemand Course discusses the Multivariate Testing feature in Responsys, which now allows marketers to create multiple versions of a single email campaign and evaluate results to determine the version with the best engagement. Easy-to-use configuration options allow you to define a percentage of a target audience to go through testing, set duration times for testing and much more.  Learn how to test various combinations of Subject Lines, From Address, and Message Body content using one email campaign. In addition, Responsys handles the combination creation for factorial testing – simply enter the content you want to test and Responsys handles the rest! A new report displays a comprehensive breakdown of multivariate campaign results, winners, and sparklines, so you can apply your usual metrics to interpret engagement levels. Multivariate testing just got a whole lot easier!

     

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