Data, data, data…it’s everywhere. For most BlueKai clients, the primary use of the Oracle Data Management Platform is to unify first-party data that they’ve gathered from a variety of sources under one centralized platform, but…how exactly does data get into the DMP?
Simple: data is brought into BlueKai via Online Ingest, Mobile Ingest, Mobile App Ingest, Offline Match Integration, and with use of the User Data API. In this web-based training, you’ll learn about these different methods that BlueKai clients can utilize to ingest data from their online and offline resources.
This 90-minute OnDemand Course is intended for data management platform users who are already familiar with Oracle BlueKai, or have completed the Oracle BlueKai: Fundamentals.
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