Oracle DMP (BlueKai): Data Strategy

Version 16

    Marketing is now a data-driven industry. Modern Marketers are expected to use data to pinpoint high-value customers, personalize marketing materials and experiences, and prove ROI. With so much at stake, it is important to develop a documented data strategy and follow best practices when implementing that strategy. This course starts by defining data-driven marketing and takes the audience on a best practice journey of the data implementation cycle: data discovery, data classification, data ingest, and finally, data activation.

     

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    In this OnDemand Course, DMP: Data Strategy, you will:

    • Define data-driven marketing
    • Explore a process for documenting a data strategy
    • Examine use cases for the Oracle Data Management Platform (DMP)
    • Explore the best practices of each phase of the data implementation cycle: data discovery, data classification, data ingest, and data activation

     

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    This Course is included with the Oracle CX Marketing Learning Subscriptions from Oracle University. Subscribers can view this Course anytime within their subscription. If you're not yet a subscriber, take a few moments to learn more about available Oracle CX Marketing Learning Subscriptions and other Oracle University training options. If you have questions, talk to your account manager, email us at oracleu_ww@oracle.com, or submit a service request.