Marketing is now a data-driven industry. Modern Marketers are expected to use data to pinpoint high-value customers, personalize marketing materials and experiences, and prove ROI. With so much at stake, it is important to develop a documented data strategy and follow best practices when implementing that strategy. This course starts by defining data-driven marketing and takes the audience on a best practice journey of the data implementation cycle: data discovery, data classification, data ingest, and finally, data activation.
In this OnDemand Course, DMP: Data Strategy, you will:
- Define data-driven marketing
- Explore a process for documenting a data strategy
- Examine use cases for the Oracle Data Management Platform (DMP)
- Explore the best practices of each phase of the data implementation cycle: data discovery, data classification, data ingest, and data activation
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