Apex systems is looking for a Marketing Automation Administrator to sit in Madison, WI for one of our clients. This position must sit on-site, after 3 months up to 40% remote work is possible.
Please send any resumes and cover letters to email@example.com.
Become our client's Eloqua expert and enable them to grow Eloqua from a medium-scale implementation to a full enterprise platform supporting a comprehensive learner engagement ecosystem. Bring your deep, enterprise-scale Eloqua experience and your ability to work directly with marketers and communicators, helping them achieve their goals using modern marketing tactics. Ensure that Eloqua contributes clean, well-managed data to support our learner recruitment and outreach goals.
The client is currently using Oracle Eloqua to conduct marketing and recruitment email campaigns for both undergraduate admissions and the wide variety of programs offered by the Division of Continuing Studies (DCS). We have recently also acquired Salesforce Marketing Cloud Mobile Studio as the text-messaging solution to complement Eloqua. Eloqua is already integrated with our Salesforce CRM recruitment platform, while Salesforce Marketing Cloud Mobile Studio integration is upcoming.
For this new position, DCS seeks a talented expert who will support a marketing automation service, welcoming a diverse pool of existing marketers and communicators into these new platforms. Bring your hands-on experience administering marketing-automation platforms to become the technical leader for Eloqua. We especially welcome administrators who could also teach marketing automation skills to busy professionals who may only have experience using traditional communication tools and approaches. Your mission includes contributing to building a 360-degree lifelong learner view, so that learners engage with the client as a single, well-coordinated institution and so that the client engages with learners as their lifelong partner for their educational needs.
While you will be the primary technical lead for the marketing automation tools, you will be joining a growing team of professionals who are driving the client forward in terms of recruitment, marketing, and modern enterprise IT platforms. Within Division of Continuing Studies we have a deep bench of digital marketing professionals, who produce marketing and communications content and plans for DCS, and we are building a central recruiting team serving professional graduate programs. And as a technical administrator of Eloqua, while you will support broader needs, you will collaborate with a technical colleague who already serves as Eloqua administrator for one partner division. You will also join a larger network of engaged in governance of the CRM and marketing automation services. Furthermore, longer-term roadmaps lay out a bright future for expanding the scope and scale of marketing automation use at the client, starting specifically with this initial position.
After 3 months, up to 40% of work may be conducted remotely. Regular in-person engagement in conversations and meetings is expected permanently.
Develop and maintain marketing automation platforms to enable professional and nonprofessional marketers and communicators across the organization to appropriately and efficiently send communications and automate their marketing.
As the marketing automation administrator, provide outstanding support to users while ensuring adherence to sustainable, scalable configurations and business practices. Help establish and maintain healthy enterprise marketing automation practices while supporting shared tool use across a diverse population of independent departments. Technical tasks may include:
Qualifications or training in Eloqua, Salesforce, ITSM, ITIL, Lean Six Sigma, Design Thinking, and/or equivalent practices or methodologies.