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Reporting on Dynamic Content

rebecca.vilcsek
rebecca.vilcsek Posts: 3 Green Ribbon
edited Oct 17, 2018 9:07AM in Dream It

We would love to leverage Dynamic Content more but come to a road block when it comes to reporting.  There is no easy way to report on Dynamic Content (ie who received what content and which content is preforming best).  The only work around is using segments to see who should have received content A vs B but this is not scalable.  Getting the data into insights would allow for us to adopt Dynamic Content in more of our campaigns and programs.

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  • Is there an updated timeline for when this will be available?

  • Thamina- It's wonderful to hear that this reporting is forthcoming! In the meantime, can you describe what reporting is available today for emails with dynamic content? For example, if we use Dynamic Content within an email, then run an Email Clickthrough Link Breakdown report for a single email or selection of emails, will the resulting report include clicks on dynamic content elements within the email(s) selected? Will it include only the clicks on the Dynamic Content that occurred within the selected emails and exclude those clicks on the same Dynamic Content element outside of the selected email(s)? When running an Email Analysis Overview report, will the reported click rates factor in clicks on Dynamic Content elements that were included in the selected emails for the specified date range?

    Thanks!

  • Jill.Carty
    Jill.Carty Posts: 2 Red Ribbon

    Hi, @Thamina Christensen-Oracle are you able to give any update on this?

  • I am looking for an update on this as well. Thank you

  • It would be very nice to have this asap. We need to report that stuff and get important insights out of it. Get it going!

  • Not having reporting on dynamic content is an incentive to not use it.

    The first answer mentioned it as a "high priority" and there was no update in more than a year...

  • I was shocked to see that this is still unavailable.  Such a highly valued piece rendered unusable.

    So if I have 5 different offers, I now have to build 5 different emails if I want to understand their activity...

  • Sara Howes-Oracle
    Sara Howes-Oracle Posts: 10 Green Ribbon

    Hi everybody -

    I have recently taken over this area of the product and am eager to begin collecting use cases around this functionality. If you'd like to participate, please send me a message with your contact information and I will set up a time for us to discuss your particular needs and wants over a call.

    I'm looking forward to hearing what you all have to say.

    Sara Howes

    Senior Product Manager

    Oracle Eloqua

  • Hi everybody -

    I have recently taken over this area of the product and am eager to begin collecting use cases around this functionality. If you'd like to participate, please send me a message with your contact information and I will set up a time for us to discuss your particular needs and wants over a call.

    I'm looking forward to hearing what you all have to say.

    Sara Howes

    Senior Product Manager

    Oracle Eloqua

    I would like to discuss this.

  • Sara Howes-Oracle
    Sara Howes-Oracle Posts: 10 Green Ribbon

    I would like to discuss this.

    Hi there, glad to hear it! Please contact @Thamina Christensen-Oracle to do so.

  • Would the Oracle-Eloqua team provide an update to this thread? Thank you! @Adrian Chang-Oracle @Sara Howes-Oracle @Sebastian Zentgraf-Oracle

  • Hi,

    A Dynamic Content report is currently in development and we hope to release it before the end of the calendar year. This effort required coordination across multiple teams within Eloqua, as it involved collecting data we didn't previously store for reporting. We now have that data being collected, and have started coding the actual report. Please stay tuned to the Release Center for additional upcoming info.

    ~ Lisa Black

    Senior Group PM (Segmentation & Reporting)

    This will be a great update, not only will it improve the simple ability to analyse and understand which content is working, but by being able to report at that level it means that customer journeys built in Eloqua that currently use multiple versions of an email in several steps just so we can report on them, can now be consolidated into the single email with dynamic content,  which is how it should be!  Super excited.

  • Hi,

    A Dynamic Content report is currently in development and we hope to release it before the end of the calendar year. This effort required coordination across multiple teams within Eloqua, as it involved collecting data we didn't previously store for reporting. We now have that data being collected, and have started coding the actual report. Please stay tuned to the Release Center for additional upcoming info.

    ~ Lisa Black

    Senior Group PM (Segmentation & Reporting)

    Hi @LisaBlack-Oracle,

    Is there any update on the new release?

    We've been using dynamic content in our emails to have tens of versions, however reporting has become a real challenge now for segment driven dynamic content. We need a solution ASAP.

  • Hi @LisaBlack-Oracle,

    Is there any update on the new release?

    We've been using dynamic content in our emails to have tens of versions, however reporting has become a real challenge now for segment driven dynamic content. We need a solution ASAP.

    Hello,

    The team is actively working on this implementation and our goal is to release this functionality as soon as we can. At the moment, we don’t have an exact ETA because it’s in development.

    Thank you,

    Jazmine Duke, Principal Product Manager, Insight

  • 3519892
    3519892 Posts: 1 Green Ribbon

    Hello,

    The team is actively working on this implementation and our goal is to release this functionality as soon as we can. At the moment, we don’t have an exact ETA because it’s in development.

    Thank you,

    Jazmine Duke, Principal Product Manager, Insight

    Hi @JazmineDuke-Oracle

    Great that you're making progress on development of this feature.

    Can you confirm that the reporting solution you're building will work across Dynamic Content in Emails, Landing pages and External landing pages as per Embedding dynamic content in an external landing page

    Also: do you have any further update on a delivery date at this time?

    Thanks,

    Ronan

  • Hi @JazmineDuke-Oracle

    Great that you're making progress on development of this feature.

    Can you confirm that the reporting solution you're building will work across Dynamic Content in Emails, Landing pages and External landing pages as per Embedding dynamic content in an external landing page

    Also: do you have any further update on a delivery date at this time?

    Thanks,

    Ronan

    Hi Ronan,

    The initial Dynamic Content report is focused on emails. Specifically, email opens.

    We are reviewing adding this reporting for other areas, no commitments on that as of now.

    Thank you,

    Jazmine Duke, Principal Product Manager, Insight

  • 3357642
    3357642 Posts: 1 Green Ribbon

    Hi,

    is there an update on the new release? I am very interested about dynamic content reporting.

    Daniela

  • Jim Hine-Oracle
    Jim Hine-Oracle Posts: 7 Red Ribbon

    HI Lisa,

    I have a customer who would like to be added to any potential CA program if this not going to be slated for GA initially. With the OBI migration do you expect this functionality to begin with a CA program?

    Thanks - Jim

  • claudiazoglmann
    claudiazoglmann Posts: 58 Silver Badge

    Hi,

    A Dynamic Content report is currently in development and we hope to release it before the end of the calendar year. This effort required coordination across multiple teams within Eloqua, as it involved collecting data we didn't previously store for reporting. We now have that data being collected, and have started coding the actual report. Please stay tuned to the Release Center for additional upcoming info.

    ~ Lisa Black

    Senior Group PM (Segmentation & Reporting)

    @JazmineDuke-Oracle, are you able to comment whether this reporting will be historically correct even if the value driving a dynamic content changes over time?

  • @JazmineDuke-Oracle, are you able to comment whether this reporting will be historically correct even if the value driving a dynamic content changes over time?

    Hi @claudiazoglmann,

    Dynamic Content doesn't have versioning. Meaning that whatever the dynamic content is currently saved as is what it is. The reporting will reflect the same - the dynamic content will be attributed in the reporting as the dynamic content existed in that time range.

    Did that answer your question?

  • claudiazoglmann
    claudiazoglmann Posts: 58 Silver Badge

    Hi @claudiazoglmann,

    Dynamic Content doesn't have versioning. Meaning that whatever the dynamic content is currently saved as is what it is. The reporting will reflect the same - the dynamic content will be attributed in the reporting as the dynamic content existed in that time range.

    Did that answer your question?

    Thanks @JazmineDuke-Oracle, but I was refering to the values driving a dynamic content rule, e.g. a certain contact field value which may change over time.

    Will reporting show the dynamic content rule related to the historic field value on the day of the email open or rather the dynamic content rule related to the current field value (like with email web versions)?

  • Thanks @JazmineDuke-Oracle, but I was refering to the values driving a dynamic content rule, e.g. a certain contact field value which may change over time.

    Will reporting show the dynamic content rule related to the historic field value on the day of the email open or rather the dynamic content rule related to the current field value (like with email web versions)?

    Hi @claudiazoglmann,

    The reporting will identify the dynamic content rule used. The reporting won't be granular to the level of what the dynamic content rule is composed of.

    Jazmine Duke | Principal Product Manager, Eloqua Insight

  • claudiazoglmann
    claudiazoglmann Posts: 58 Silver Badge
    edited Nov 21, 2017 2:55PM

    Hi @claudiazoglmann,

    The reporting will identify the dynamic content rule used. The reporting won't be granular to the level of what the dynamic content rule is composed of.

    Jazmine Duke | Principal Product Manager, Eloqua Insight

    Thanks @JazmineDuke-Oracle.

    The reporting will include email opens within email clients as well as web versions, I suppose? If so, will it be able to distinguish the two?

    Otherwise, the persistent issue of email web versions utilizing the current field value to determine the dynamic content rule will have a negative impact on the report.

  • Hi @Thamina Christensen-Oracle @Sara Howes-Oracle @LisaBlack-Oracle @JazmineDuke-Oracle,

    This request have been raised from 2011 and now we are in 2018. Crossing my finger and wondering if we have a timeline for the launch of this particular feature.

    As dynamic content can not utilized fully if there have been no reporting and this is something that we needed for every other client.

    Appreciate your response regarding the launch of the feature or current status.

    Thanks,

    Raj