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Oracle Responsys: Implementation Bootcamp

Poulomi Roy-Oracle
edited Jan 29, 2020 2:31AM in Social Groups

This training is a requirement for partners involved in a Responsys implementation. The modules provide information on the necessary data collection for account setup, data integration, campaign creation for various channels, as well as launch and analysis. The modules also include advanced topics on how to develop useful RPL code within campaigns for complex processing, as well as discuss the common APIs used and the authentication process. The course provides hands-on exercises on campaign development and program orchestration, which is Responsys’ powerhouse feature.

You will be given a baseline level of knowledge to get started, which is crucial because Responsys offers a rich feature set. You will need to understand the Responsys UI, the phases of implementation, terminologies, implications of configuration, and how to integrate Responsys into a client's larger marketing enterprise infrastructure.

This workshop will be offered in multiple ways, in order to meet the diverse needs of attendees:

  • A four-day live virtual class
  • A four-day private in-person instructor-led training

Note: This bootcamp should be taken if trying to obtain the following certification: Oracle Responsys Marketing Platform 2019 Implementation Essentials certification, which is Exam number 1Z0-1032.


The modules covered in this Bootcamp should be taken in the prescribed order below:

  1. Account Setup and Implementation Management
  2. Branding and SSL
  3. Data Sources
  4. Campaign Development - Email, SMS, and Push
  5. Deliverability
  6. Advanced RPL
  7. Forms
  8. Tracking
  9. Program
  10. Connect (Data Integration)
  11. APIs

Who should take this course?

It is important to note that while this class covers the basics for campaign development and launch, attendees need to have programming and entry-level SQL/DB skills. It is acceptable if partners intend to send a project team and not all attendees have these skills, but at least one representative does. If a project team member is going to serve a more Business Analyst type of role, it is recommended that they attend the Responsys Essentials suite of courses. This class is intended for the roles that are going to implement in a production account, whether a partner or a super-user from the client’s side. Also, due to the extensive feature set of Responsys, it is recommended that a learning subscription pass is purchased for those who will implement the various channels or specific features that are beyond the core set.


Learn More from Oracle University

If you would like to schedule a bootcamp please an email our sales team.

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