Using a Blind Form Submit Link for One-Click Actions
Creating a blind form submit link can be an easy and convenient way to capture limited information and perform a defined set of actions. Using a blind form submit link a contact can submit a simple form with preset values directly from an email without having to first visit a landing page. A few scenarios you may want to use blind form submit links for are:
- RSVP to an event
- Request product updates
- Customer survey/feedback
Create a Form
- Create a new form and add the fields that will be automatically submitted by the blind form submit link, including the key field to map the data to a specific contact (i.e. Email Address).
- Make a note of the HTML Name of the form and each field as these will be used in the link.
- Configure the necessary Processing Steps (Update Contact, Update Custom Data Object, Add to Shared List, Add to Campaign, etc).
IMPORTANT: Always make sure you have configured a Redirect to Web Page step, otherwise the contact will just see a blank page after clicking the blind form submit link.
Build the Link
Begin with the following link template and insert the highlighted values:
[siteID]: To find your site ID, you can go to Settings > Company Defaults --OR-- in your form click on the Gear > View Form HTML > Integration Details (refer to attached screenshot).
[FormName]: This is the HTML Name of your form (located at the top of the form to the right of the Validation Failure Page).
[TrackedField]: This is the HTML Name of your form field that is being used in the blind form submit.
[StaticValue]: This is the value to be automatically populated for your form field in the blind form submit. You will likely need multiple versions of this link, each with a different static value for the various options a contact might select.
Example: You have FieldA in your form and contacts can either submit a value of “Option1” or “Option2”. You will have two hyperlinks, one with the parameter “&FieldA=Option1” at the end and one with “&FieldA=Option2” at the end. Each of these links will be enabled as hyperlinks for separate text or images in your email.
If you are using more than one tracked field in your blind form submit then simply copy and paste “&[TrackedField]=[StaticValue]” to the end of your link and fill in the values accordingly.
Example: You have FieldA and FieldB in your form. Each blind form submit link you create will need to have parameters for both of these tracked fields (i.e. &FieldA=Option1&FieldB=Option2).
IMPORTANT: If you change the HTML Name of the Email Address field on your form then you will need to update the “emailAddress” parameter in the blind form submit link to match (&emailAddress=<span%20class … ).
For more detailed instructions on building your blind form submit link, refer to this Eloqua Support Documentation.
Once you have built your blind form submit link, enable a hyperlink (text or image) in your Eloqua email and paste the link as the Website address for the hyperlink. Make sure you keep the various versions of your link organized based on the static value being passed to the form.
Send the email to multiple test contacts to try every possible combination of results. After clicking the blind form submit link from your test email, confirm the values were passed to your form correctly by opening the form and going to the Gear > View Submission Data. Also, confirm that any of the actions in your Form Processing Steps executed as expected.
For a great tip on how to test with multiple Eloqua contacts using only one email account, check out this post.