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Eloqua Click Tracking with Outlook specific code broken?

We have tried using bulletproof buttons from Litmus https://www.litmus.com/blog/a-guide-to-bulletproof-buttons-in-email-design/ to get them to render correctly in Outlook. Links work but we noticed elqtrackid and elqtrack=true still appended to the URL meaning the redirect isn't happening and tracking will not show a click for that contact. We are using the VML approach like this:

<table width="100%" border="0" cellspacing="0" cellpadding="0">
  <tr>
    <td>
      <div>
        <!--[if mso]>
          <v:roundrect xmlns_v="urn:schemas-microsoft-com:vml" xmlns_w="urn:schemas-microsoft-com:office:word" href="http://litmus.com" style="height:36px;v-text-anchor:middle;width:150px;" arcsize="5%" strokecolor="#EB7035" fillcolor="#EB7035">
            <w:anchorlock/>
            <center style="color:#ffffff;font-family:Helvetica, Arial,sans-serif;font-size:16px;">I am a button &rarr;</center>
          </v:roundrect>
        <![endif]-->
        <a href="http://buttons.cm" style="background-color:#EB7035;border:1px solid #EB7035;border-radius:3px;color:#ffffff;display:inline-block;font-family:sans-serif;font-size:16px;line-height:44px;text-align:center;text-decoration:none;width:150px;-webkit-text-size-adjust:none;mso-hide:all;">I am a button &rarr;</a>
      </div>
    </td>
  </tr>
</table>

Has anyone found a better way to do this where link click tracking still works and buttons look nice in outlook? Support can't help because it is custom code so any advice would be appreciated!

Answers

  • Costin Vieru
    Costin Vieru Posts: 10 Blue Ribbon

    Hey Mtebbetts,

    You need to update both links to include the elqTrackId and elqTrack=true

    For example, update both "href" attributes (line 7 and line 14):

    <table width="100%" border="0" cellspacing="0" cellpadding="0">
      <tr>
        <td>
          <div>
            <!--[if mso]>
              <v:roundrect xmlns_v="urn:schemas-microsoft-com:vml" xmlns_w="urn:schemas-microsoft-com:office:word" href="http://microsite.com/vanityURL?elqTrackId=56D7AD909A6064B4AB95247C1C2DED17&elqTrack=true" style="height:36px;v-text-anchor:middle;width:150px;" arcsize="5%" strokecolor="#EB7035" fillcolor="#EB7035">
                <w:anchorlock/>
                <center style="color:#ffffff;font-family:Helvetica, Arial,sans-serif;font-size:16px;">I am a button &rarr;</center>
              </v:roundrect>
            <![endif]-->
            <a href="http://microsite.com/vanityURL?elqTrackId=56D7AD909A6064B4AB95247C1C2DED17&elqTrack=true" style="background-color:#EB7035;border:1px solid #EB7035;border-radius:3px;color:#ffffff;display:inline-block;font-family:sans-serif;font-size:16px;line-height:44px;text-align:center;text-decoration:none;width:150px;-webkit-text-size-adjust:none;mso-hide:all;">I am a button &rarr;</a>
          </div>
        </td>
      </tr>
    </table>
    

    Hope this helps,

    Costin Vieru

  • mtebbetts
    mtebbetts Posts: 3 Blue Ribbon

    Hey @Costin Vieru .

    I appreciate the feedback. That is actually the way we were doing it previously but noticed when we clicked a link in the Outlook desktop client, the link wasn't redirecting and still had the elqtrackid=123456&elqtrack=true.

    When I checked the activity in Eloqua, no click tracking shows for the links contained inside the mso code on my contact record or any of my colleagues that tested. I also tried to generate a unique tracking ID for the link inside the MSO code and got the same result.

    The only thing that seems to work is making sure all links are outside of the conditional code. Maybe something internally on my end...

    Are you seeing the same?