Insert HTML code into Responsys Email via Supplemental Table

Hi,

I am attempting to insert a Personalization Token from a Supplemental table.  That data is coded with HTML.  I am able to get it to display properly in the preview using:

<#noescape>${PROOFEQUIP___Emails.EMAIL_1}</#noescape>

however, I"m receiving an error message stating "noescape with no matching escape encountered"

Not quite sure how else to add this in without receiving an error.