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How to segment a database against inactive and softbounced contacts in Eloqua10

Received Response
in Eloqua 6 comments

The questions has come up more than once recently, what are some best practices and methods for handling inactive or soft bounceback contacts in a database?

Please allow me to explain...

The best place to start is by creating a segment and populating it with filter criteria such as:

  • Has not been sent an email within the last X time (perhaps 1 year, but it can vary) AND
  • Has not submitted a form within the last X time AND
  • Has not opened an email within last X time AND
  • Has not clicked an email within last X time AND
  • etc...

This should create a segment that finds all contacts in the database that are inactive or not interacting with your marketing emails.


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