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Fuzzy Lookup / Matching addon - Excel

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in Eloqua 11 comments

Sometime its just not feasible to do everything data related in Eloqua. We do ask alot! Taking the data outside the system for processing and then returning makes more sense. Often I have found this is the case for fuzzy matching.


Fuzzy matching or Fuzzy lookup is a process that fills gaps in many standard data cleaning or filtering techniques. Matching two strings of text/number which are exactly the same is easy through vlookups. But what if you have two strings which vary slightly, say ABC ltd and ABC plc. This is what fuzzy matching does. It matches strings of varying degrees of similarities and in cases that are more complex than that example

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