Looking for information about using Custom Data Objects (data cards) in Eloqua?

Have you heard the terms 'CDO' or 'data cards' mentioned here on Topliners and wondered whether they might be useful to you? Custom data objects (CDOs) allow you to store additional information for your contacts, such as product purchase history or event attendance data, without cluttering up contact records. This helps to keep your database clean and organized, and it provides you the opportunity to store data with which you can segment your contacts, build out more sophisticated lead scoring or send follow-up event communications.

This post compiles the most viewed Topliners posts on the topic of CDOs, so that you can quickly read up on the topic or learn about new ways to leverage this functionality in Eloqua.