Candidate Source Tracking: Custom URL using UTM
Summary:
My organization is keen on enhancing our candidate sourcing strategy, particularly in tracking the origins of applicants. We aim to distinguish between multiple Facebook posts related to events or various job listings to precisely identify which post led the candidate to apply.
In my efforts to implement this, I referred to the Oracle guide for guidance on utilizing UTM parameters. Consequently, I crafted the following URL structure, intending to capture source information. However, despite the URL functioning seamlessly during the application process, the source information does not appear within the recruiting interface or reporting features.
Example URL:
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