The following enhancements have been made to Oracle Infinity Data Collection:
- Facebook Data. The Facebook plugin for the Oracle Infinity Tag has been updated to support the latest Facebook API changes and data governance rules. This is a required update to comply with recent Facebook data collection policies that become effective on September 1, 2018. If the Facebook plugin is enabled for your Oracle Infinity Tag, please contact your Oracle account representative and request that your tag be updated.
- Outbound Social Link Tracking. The Event Tracking plugin for the Oracle Infinity Tag has been updated to track outbound social link clicks on a page. This plugin is useful for sites that do not use the standard social libraries for shares and likes, and instead use a redirect method with the page URL as a parameter. To track these clicks, the Oracle Infinity Tag registers an outbound link click event and adds, "WT.soc_action=Link:", followed by the destination string, such as "Facebook", "Twitter", etc.
The list of social targets has been updated in the Event Tracking plugin to include the following, by default: Facebook, YouTube, Instagram, Qzone, Weibo, Twitter, Reddit, Pinterest, Ask.fm, Tumblr, Flickr, Google+, LinkedIn, VK, Odnoklassniki, and Meetup. If you need to update this list in your Event Tracking plugin, please contact your Oracle account representative.
The following enhancement has been made to Oracle Infinity Analytics:
- Single-level Path Analysis. Two new reports are available that enable you to explore the previous and next pages viewed by your visitors. The "Previous Pages" and "Next Pages" reports show where your visitors came from and where they clicked next, and they can be added to any of your existing collections of reports. Simply edit your collection and add these two reports from the list. The "Previous Page" and "Next Page" dimensions are also available for use in combination with other dimensions in your custom reports. Apply segments to these new reports to drill into specific visitor behaviors and then analyze the paths they have taken.