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Working with Dates in Oracle Responsys Interactive Dashboards Plus

Almost every marketing campaign performance analysis needs to be sliced by date. This enables you to focus your analysis on a specific time window. Oracle Responsys Interactive Dashboards Plus provides lots of flexibility in working with dates. This article will help you use them easily and effectively on your custom reports. If you don’t already have Interactive Dashboards Plus enabled for your Responsys account, you can request it by following the instructions here.

Sent Date versus Event Date

There are two date dimensions in Interactive Dashboards Plus, and it's important to understand when to use them:

  • The sent date
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