Think Mobile First: Adaptive and Responsive Design in Eloqua

Did you know that in 2024, mobile devices account for 60% of email campaign reads? Even more powerful, 69% of mobile users delete emails that aren’t optimized for their device. With mobile web design more important than ever, using responsive and adaptive content can help marketers optimize the experience for their audiences.

Eloqua equips marketers with myriad tools to create responsive and adaptive designs. Let’s examine the difference between responsive and adaptive design, discover the features available in Eloqua, and brainstorm ways you can leverage the functionality.

Adaptive vs. Responsive Design

Responsive design is the ability for digital content to adapt to the device used to view the content. With responsive design, the