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How to create a custom object record in program builder (triggered by company creation)

We would like to create Oracle CX Sales Accounts using Oracle CX Sales Integration app. Unluckily this scenario is not supported, on the other hand, the app can create Oracle CX Sales Accounts starting from Eloqua Custom Object records.

So we are tring to use program builder to copy the Eloqua Company attribute into a Custom Object record, but we do not find a way to create the custom object record (once the custom object record has been created, we hope to be able to use update rules to copy the attributes from company into CO record).

Thanks for your help

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