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Entry Tracking Variables, Custom Events and Campaign personalization

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we would like to use the Entry Tracking Variables from a program (triggered via Custom Event) to personalize a campaign.

We would like to understand the correct procedure to do so.

Step 1)

Is it possible to pass the values of the Entry Tracking Variables in the API call of the custom event, used as a trigger in the program?

We read the API guide (, should we pass the ETV in the "optionalData" array?

"optionalData": [


"name": "CUSTOM1",

"value": "value1"



Step 2)

Regarding the usage in the campaign, we read another guide about ETV (

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